People-First Marketing for Professional Services
We help practices reach, educate, and connect with new and existing clients to build trust and grow their business.
Save Time
Foster Trust
Grow Your Firm
Knowing where to start and who to trust with your marketing can be a challenge.
Have you wasted money on random marketing efforts that were implemented without a big-picture strategy?
Do you want to reach more clients and grow your business but don’t have time or resources to implement effective marketing?
Have you gotten mixed results from marketing because you didn’t have a proven, customized system you can trust?
Have you been frustrated in the past about “babysitting” marketing consultants who don’t take the time to understand you, your business, or your needs?
Marketing you can trust
With Cottrell Communications, you can trust that every marketing decision will be based solely on your needs. Marketing is about you and your business, not the products or services that other agencies want to sell you. We will always do what is best for you, and won’t waste your time or money on things you don’t need.
Strategy First
We always start with strategy, not products and services. Our Strategy First program takes a comprehensive look at your business, your competition, and what you need to reach your goals.
Relationship Marketing
Marketing in a 21st Century world is about connecting with people in authentic ways and building trust and loyalty with clients. We will help you develop clients who will be repeat buyers and will refer others.
Content
Information is the currency of the modern world, and we believe it is central to successful Relationship Marketing. We help you develop original, valuable content that benefits your clients and fosters trust in your expertise.
Research still consistently shows that email is overwhelmingly the best way to reach clients and build trust. We help you use email to tastefully deliver original and valuable content and build trust with your clients.
Social Media
Wherever your clients are interacting on social media, you need to be actively engaged with them. We help you keep your social media platforms full of dynamic content, generating client engagement and building relationships.
SEO
Without optimization, even the best businesses can be invisible. We help increase your visibility on search engines, but also in directories and maps like Google Business Profile and Google Maps.
We understand that marketing can be frustrating, expensive, and time-consuming.
As a business owner, your focus is serving clients, not spending time and money on marketing that may or may not work. The implementation of a strategic marketing system, customized for your business by Cottrell Communications, will give you a clear plan to grow your firm.
hear from our clients
“Elisa keeps our marketing going when we do not have an in-house marketing person. We are busy with clients and without her help, things would not get done. Having her on top of our marketing takes a big load off of me. I know she is on top of it! Elisa understands our business and our messaging. She constantly recommends content and marketing strategies to reach our ideal clients. She cares deeply about the businesses she works with. She takes joy in our success. And her taking ownership of the process and the results means I can confidently hand off responsibility for our marketing, knowing that she will get the job done and always be looking for ways to strengthen our marketing and grow the business.”
“I so enjoyed working with Elisa, and she was one of the better decisions I made over the years. As a solo law firm, she alone was my Marketing Department along with myself, and people noticed. Elisa was the key resource for my website development, for building two high-content newsletters for clients and advisors, and she also drove the development and ongoing operation of my blog. All of the content was woven together beautifully, and integrated with our website and the electronic delivery of our newsletter. Clients and advisors often asked who I had leading my marketing area, and I was happy to share it was outsourced to Elisa.”
“Cottrell Communications was referred to us by a friend/fellow business owner. At the time, we really didn’t have a marketing strategy. Our marketing was hit or miss – send out a mailing here, run an ad for a couple of weeks there. We were really struggling. Cottrell Communications gave us an outline to create not only a singular marketing campaign but a whole content library that we can use going forward. Today I don’t have to worry about what I’m doing next for marketing. It’s all taken care of. Many business owners look at marketing as an expense that can be cut. But you need a cogent strategy. I would certainly recommend Cottrell Communications to lay out a plan for your business.”
About us
Cottrell Communications started over two decades ago with a simple desire to help people. When an old college friend asked for marketing advice for his innovative new estate planning law firm, Elisa felt drawn to help. Having recently witnessed an estate-related property loss in her own family, she decided that helping firms that help families could make a big difference in people’s lives.
A few years later, that friend’s law firm was seeing revenue of over a million dollars per year – all with marketing that builds relationships and trust with clients.
Now, with fully developed systems and a team of experts, Cottrell Communications helps firms in the legal and financial sectors make a difference in the lives of families through a combination of content marketing, email, social media, and more.
The Cottrell Communications approach begins with strategy first – understanding the unique features and needs of YOUR business, and developing a marketing strategy that accomplishes YOUR goals. We will never waste your time or money on products or strategies you don’t need.
But our end goal at Cottrell Communications is relationships. We build relationships with our partners through weekly strategy calls, and we help our partners build relationships with their clients that lead to trust, repeat business, and referrals.
Our approach
For over a decade CoComm has been helping legal and financial firms nurture current clients, develop quality prospects, and achieve organic growth. Here’s our four-step process:
1. Personal Discovery Call
We always start by getting to know you and your needs in a personal discovery call. Tell us about your business and your marketing needs, and we will be honest about whether we can help you. We will never try to sell you something you don’t need.
2. Total Online Presence Audit
3. Strategy First Package
4. Custom Marketing Solutions
You deserve a trustworthy partner to guide your marketing efforts.
The implementation of a strategic marketing system, customized for your business by Cottrell Communications, will give you a clear plan to grow your firm.