People-First Marketing for Estate Planning & Elder Law Attorneys

We help practices reach, educate, and connect with new and existing clients to build trust and grow their business.

Save Time

Focus on your clients while we handle your marketing needs efficiently.

Foster Trust

Build lasting relationships with clients through our strategic approach.

Grow Your Firm

Achieve consistent growth with our proven marketing system.

Knowing where to start and who to trust with your marketing can be a challenge.

We understand that marketing can be frustrating, expensive, and time-consuming. As a business owner, your focus is serving clients, not spending time and money on marketing that may or may not work. The implementation of a strategic marketing system, customized for you by Cottrell Communications, will give you a clear plan to grow your firm.

You Need Marketing You Can Trust.

With Cottrell Communications, you can trust that every marketing decision will be based solely on your needs. Marketing is about you and your business, not the products or services that other agencies want to sell you. We will always do what is best for you, and won’t waste your time or money on things you don’t need.

Strategy First

We always start with strategy, not products and services. Our Strategy First program takes a comprehensive look at your business, your competition, and what you need to reach your goals.

Relationship Marketing

Marketing in a 21st Century world is about connecting with people in authentic ways and building trust and loyalty with clients. We will help you develop clients who will be repeat buyers and will refer others.

Content

Information is the currency of the modern world, and we believe it is central to successful Relationship Marketing. We help you develop original, valuable content that benefits your clients and fosters trust in your expertise.

Email

Research still consistently shows that email is overwhelmingly the best way to reach clients and build trust. We help you use email to tastefully deliver original and valuable content and build trust with your clients.

Social Media

Wherever your clients are interacting on social media, you need to be actively engaged with them. We help you keep your social media platforms full of dynamic content, generating client engagement and building relationships.

SEO

Without optimization, even the best businesses can be invisible. We help increase your visibility on search engines, but also in directories and maps like Google Business Profile and Google Maps.

Testimonials

“Elisa keeps our marketing going when we do not have an in-house marketing person. We are busy with clients and without her help, things would not get done. Having her on top of our marketing takes a big load off of me. I know she is on top of it! Elisa understands our business and our messaging. She constantly recommends content and marketing strategies to reach our ideal clients. She cares deeply about the businesses she works with. She takes joy in our success. And her taking ownership of the process and the results means I can confidently hand off responsibility for our marketing, knowing that she will get the job done and always be looking for ways to strengthen our marketing and grow the business.”

David O. Edwards, Attorney

Edwards Group: Estate Planning & Elder Law, Client since 2009

“I so enjoyed working with Elisa, and she was one of the better decisions I made over the years. As a solo law firm, she alone was my Marketing Department along with myself, and people noticed. Elisa was the key resource for my website development, for building two high-content newsletters for clients and advisors, and she also drove the development and ongoing operation of my blog. All of the content was woven together beautifully, and integrated with our website and the electronic delivery of our newsletter. Clients and advisors often asked who I had leading my marketing area, and I was happy to share it was outsourced to Elisa.”

Jerry D. Bell, Attorney

The Bell Law Firm/Creative Planning Legal, Client since 2015

“Cottrell Communications was referred to us by a friend/fellow business owner. At the time, we really didn’t have a marketing strategy. Our marketing was hit or miss – send out a mailing here, run an ad for a couple of weeks there. We were really struggling. Cottrell Communications gave us an outline to create not only a singular marketing campaign but a whole content library that we can use going forward. Today I don’t have to worry about what I’m doing next for marketing. It’s all taken care of. Many business owners look at marketing as an expense that can be cut. But you need a cogent strategy. I would certainly recommend Cottrell Communications to lay out a plan for your business.”

Steve Henry, Certified Financial Planner and Registered Investment Advisor

CSH Investment Management, Client since 2020

You Deserve A Trustworthy Partner To Guide Your marketing Efforts.

The implementation of a strategic marketing system, customized for your business by Cottrell Communications, will give you a clear plan to grow your firm.