Key Takeaways Billboards for a Brand New Law Firm? That Was My Wake-Up Call My very first client came to me with a marketing plan someone else had written for him. He was starting his own estate planning and elder law firm, and he’d hired a marketing consultant to put

Key Takeaways If you’re an estate planning or elder law attorney, your clients didn’t “hire” your scheduling tool, client portal, e-signature platform, or payment processor—they hired you. But when third-party emails and texts show up with confusing sender names, generic language, or mismatched branding, clients can feel uncertain, skeptical, or

Key Takeaways Why Evergreen Content Marketing Still Works for Law Firms Content marketing for law firms—especially educational blog posts and articles written for estate planning and elder law firms—can generate leads, RSVPs, and client trust for years, not months. One client’s decade-old blog post continues to convert, proving that well-crafted,

How a Simple Marketing System Helped One Business Grow Despite a 21% Drop in Search Traffic I was working on a quarterly update for a client the other day, and the numbers were not looking good. New Users on their website were down 18%, organic search traffic was down 21%,

Can you believe we’re already halfway through the year?!?! If your January marketing plan is collecting dust along with your best intentions and your gym membership, you’re not alone! The good news? The year is not over. There’s still time to make small shifts that can impact the rest of

Let’s be honest:When it comes to choosing an attorney, people are skeptical. (And fair enough—they’re trusting you with their money, family, future.) That’s why you need more than just a decent website and a strong handshake. You need proof. And notjust “we promise we’re great” proof—you need “real people say