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How a Simple Marketing System Helped One Business Grow Despite a 21% Drop in Search Traffic I was working on a quarterly update for a client the other day, and the numbers were not looking good. New Users on their website were down 18%, organic search traffic was down 21%,

Can you believe we’re already halfway through the year?!?! If your January marketing plan is collecting dust along with your best intentions and your gym membership, you’re not alone! The good news? The year is not over. There’s still time to make small shifts that can impact the rest of

Let’s be honest:When it comes to choosing an attorney, people are skeptical. (And fair enough—they’re trusting you with their money, family, future.) That’s why you need more than just a decent website and a strong handshake. You need proof. And notjust “we promise we’re great” proof—you need “real people say

Law firm branding is how potential clients understand who you are and what you do. Clear branding builds trust, while confusion drives people away. The Tale of the Mystery Taco Joint The other day, I was making lunch plans with friends at a local shopping center—a major hub in our little

We hear this a lot from estate planning and elder law attorneys, “I don’t need more clients. My calendar’s already packed.” And hey, that’s great! But here’s the thing—Cottrell Communications isn’t just about stuffing your pipeline with more leads. We’re about building relationships that turn your one-time clients into lifelong

Let’s face it: creating a strategic marketing plan for your estate planning or elder law firm can feel like trying to build IKEA furniture without instructions. You know it’s important, but where do you even start? And how do you make sure all that effort isn’t for nothing? You didn’t