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Marketing

How to Collect and Use Video Testimonials to Build Trust

Let’s be honest: when it comes to choosing an attorney, people are skeptical. (And fair enough—they’re trusting you with their money, family, future.) That’s why you need more than just a decent website and a strong handshake. You need proof. And not just “we promise we’re great” proof—you need “real

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Marketing

What a Taco Shop Can Teach You About Law Firm Branding

Law firm branding is how potential clients understand who you are and what you do. Clear branding builds trust, while confusion drives people away. The Tale of the Mystery Taco Joint The other day, I was making lunch plans with friends at a local shopping center—a major hub in our little

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