Let’s be honest:
when it comes to choosing an attorney, people are skeptical. (And fair
enough—they’re trusting you with their money, family, future.)
That’s why you need
more than just a decent website and a strong handshake. You need proof. And not
just “we promise we’re great” proof—you need “real people say we
helped them” proof. That’s where video testimonials come in.
If written
testimonials are like gold, video ones are diamonds. But most law firms don’t
use them. Why? Because they’re not sure how to ask, how to film, or how to
actually use them once they have them.
Let’s fix that.
Step 1: Know Why Video Testimonials Matter
Video = trust. It’s harder to fake. It’s more emotional and more engaging. It gives potential clients a chance to see and hear from real people—people like them—talking about what it was like to work with you.
It shows your results. It shows your heart. It shows the kind of experience you create for clients.
Step 2: Make the Ask Easy (and Ethical)
Start with clients who had a great experience and seem comfortable in front of a camera. Timing matters: the best time to ask is right after a big win or emotional milestone (like the moment a plan is finalized or a case is closed).
Say something like:
“You’ve been such a pleasure to work with. Would you be open to sharing a short video about your experience with us? Nothing fancy—just a couple of thoughts on what it was like to work together.“
Keep it optional. If they feel obligated, it will come across in the video. Let them know it’s casual, can be recorded on a phone, and they can approve it before it’s used.
Step 3: Make It Simple to Record
Here’s what your client needs to know:
- They can use their phone. Landscape mode. Natural light. Quiet room.
- Give them 2–3 simple prompts, like:
- What made you reach out to us?
- What was your experience like working with our firm?
- What would you tell a friend who was considering working with us?
- Make it short. 60–90 seconds is ideal.
If they’re nervous, offer to record it on Zoom or at your office. A calm conversation recorded casually is better than a stiff script in high definition.
Step 4: Edit for Impact
No need for fancy effects—just trim out any awkward starts or background noise. Add:
- Your logo in the corner
- Subtitles (many people watch on mute)
- A short title like “Real Client Story” or “Why I Chose [Firm Name]”
If you want to level up, add light music or a fade-in intro—but keep the focus on the client, not the polish.
Step 5: Actually Use the Videos
Here’s where most firms drop the ball. You collected the video—great! Now what?
Put it:
On your *homepage* (especially near your call-to-action)
On your *Google Business Profile*
In *email newsletters* or drip campaigns
On *social media* (shorter clips work best)
In *consultation follow-up emails* to build trust and reduce objections
If you’re not sure how to add it to your site, your web person or marketing team (hi 👋) can help.
Final Thought: Trust Isn’t Bought. It’s Earned (and Shown).
Video testimonials aren’t about bragging—they’re about reassuring. Your future clients want to know that someone like them found relief, clarity, or confidence by hiring your firm.
Show them.
Ready to build trust without saying a word? Let your happy clients do the talking.
And if you want help collecting or using testimonials the right way—we’re here for that. Just reach out for a brainstorming session with our founder, Elisa Cottrell. She loves talking about marketing and estate planning!
