Elisa Cottrell is the founder of Cottrell Communications and the strategic brain behind marketing efforts for boutique estate planning and elder law firms working to build trust and grow with integrity. Drawing on her roots in communications and psychology, she helps small law firms connect with the people they’re meant to serve – through clear messaging and thoughtful strategy.
But Elisa isn’t your average marketing consultant. She’s part strategist, part storyteller – and the kind of marketing partner who’ll give you honest feedback, offer smart fixes, and never make you feel dumb for not knowing the difference between SEO and a sandwich. She believes working with a marketing consultant shouldn’t feel like manipulation. It should feel like someone finally understands your business – and knows how to help you attract clients who do, too.
Elisa’s approach was born from a personal heartbreak—her own family lost a treasured piece of land due to poor estate planning advice. That experience fuels her mission to help attorneys do their best work by making sure the right people find—and trust—them.
When she’s not helping clients build content that changes lives, Elisa is likely cheering on her adult children, reading at least five books at a time, or creating art in her “studio” (aka the corner of the family’s media room).
Giving families peace of mind one estate planning attorney at a time.
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